The tutorial is all about getting your site listed on top in Search Engines i.e Search Engine Optimization
First thing you need to do is find the keywords you want to optimize for.
There is great tool by Overture (/http://inventory.overture.com/d/sea…ory/suggestion/)
But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)
This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)
For example if you want to optimize for the keyword “tech news”, just search for the keyword in any of the tools specified above… It would show you keywords related to that and not of the searches..
Pick the keywords which are related to your site.
For example when you search for “Tech News” you’ll see the following results:
Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news
Now see what other terms are related to your keyword technology news
Do couple of searches like that and note down around 15-20 keywords.
Then, keep the keywords which are searched most on the top.
Now you need Title Tag for the page.
Title tag should include top 3 keywords, like for “tech news” it can be like :
“Latest Tech News, Information Technology News and Other computer raleted news here.”
Remember that characters should not be more than 95 and should not have more than 3 “,” commas – some search engines might cosider more than 3 commas as spam
Now move on to Meta Tags
You need following Meta Tags in web page
<META http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
<META name=”keywords” content=”keyword1,keyword2,keyword3″>
<META name=”description” content=”brief description about the site”>
<META name=”robots” Content=”Index,Follow”>