PLAAY Partners With NBC’s SportsEngine to Deliver Personalized and Relevant Highlight Videos

PLAAY makes sure that the game lives past the final whistle for SportsEngine’s 35MM players, parents, coaches and fans.

Press Release

updated: Oct 9, 2018 13:07 EDT

PLAAY Sports, a leader in AI-driven personalized sports highlights is partnering with SportsEngine Inc., an NBC Sports Group company and the leading youth sports technology provider to make lasting memories for players, parents, coaches and fans. The partnership allows SportsEngine users direct access to PLAAY’s video highlight platform to create photo – video montages and allows all players and fans to contribute, share and distribute media content.

Patented PLAAYer Recognition (AI-driven number recognition) picks out specific players and includes their highlights in an individual or team montage. These highlights are perfect for sharing sports success with family and friends, posting on social media, reliving great plays at team parties, using as the base for a recruiting reel, or as mementos for all players at the end of the season.

“Whether you are the parent of a 3rd-grade soccer player or recruitable High School basketball player, video highlights are key to enjoying and extending your sports experience,” said Chris Ricciardi, CEO and Founder of PLAAY. “We are constantly looking for ways to make our technology more accessible to the youth sports network. Integration with SportsEngine makes for a smooth onboarding process that lets youth sports participants engage easily without taking attention from the game.”

“We’re excited to welcome PLAAY to the SportsEngine Marketplace,” stated Rick Ehrman, Vice President of Corporate Development. “The automated player recognition and ability to edit sports video by uniform number is a unique solution in the market and we believe a significant value-added benefit to teams on the SportsEngine platform.”


As coaches and fans, we appreciate the time and commitment parents and players invest in youth and High School sports and we are committed to making sure that this effort lives on past the final whistle. Creating highlights can be taxing and time-consuming, so we did something about it. PLAAY’s patented AI takes the pain out of creating personalized and relevant sports videos. Learn more at, or download PLAAY at the App Store.

About SportsEngine

Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading software provider of sport life management solutions for 35MM coaches, parents, athletes, and sport relationship management applications for more than 1MM clubs, leagues, governing bodies, and associations. SportsEngine helps sports organizations around the globe reduce the time they spend on administrative tasks and enables them to focus more on developing their athletes, providing safe experiences, and furthering the love of sport. Learn more at:, or

For additional information, please contact

Charlie Boyar, PLAAY Sports
Phone: 917-207-2676

Source: PLAAY Sports

Source: PLAAY Sports